When I am talking about top 10 off page seo ranking factors currently, then you should understand first what is off page seo and why it is important in 2023. It is not a new concept nowadays. If you are new in the marketing field or you own a business then you need to understand the types of seo and it’s important. So in simple words on page seo is related to your website optimization means optimizing your website content, images, videos, structure, code, readability and more, while off page seo is related to work out of your website. You can control on page seo factors but you can’t control off page seo ranking factors.

You do on page seo once a time, but off page seo needs on a daily basis like you eat food regularly and from time to time. Without having a proper knowledge, practical, and practice in off page seo leads to get your website is not getting the results you want and expect. If you gain better knowledge about google & seo ranking factors, you can increase your website rankings easily, because the main goal of off page seo is to show search engines that my website is authoritative and trustworthy.

What is Off-Page SEO?

You already understand that on page seo is optimizing your website according to search engine guidelines, which you can control, but it is different in case of off page seo. Off page seo means building different strategies and implementing activities outside of your website to improve its search engine rankings.

It involves our website reputation, authority, and trustworthiness in the eyes of search engines.

Off page SEO involves building high quality backlinks, increasing brand mentions, acquiring genuine reviews, optimizing your google my business profile page.

There are some very essential off page seo ranking factors like, what is the Authority of your Link, are you optimized anchor text, backlink relevance, how many Number of referring domains have you, brand mentions, google business profile, social media shares, reviews, citations, events.

Why Is Off-Page SEO Important?

It is very important, because off page seo helps to increase your website's authority and trustworthiness in the eyes of google and users. Off page seo has multiple seo ranking signals instead of only authority of your website. If you don’t know about it, then search engines will down rank your website every time. While there are multiple google ranking factors to rank a website higher on search engines.

Off page seo is also important to improving your website rankings.

Here are some off page factors to improve your website ranking:

Linking with High Authority Domain
Unique Domain
Link on Keywords
Backlink Relevance
Dofollow Links
Social Shares
Google My Business Profile
Reviews
Citations
Forums

Top 10 Off-Page SEO Current Ranking Factors

Linking with High Authority Domain:

It is important to link with high authority domains when considering backlinks, because Google considers it as an important ranking factor. High authority domains will improve your website's ranking in search engine results, but also consider other ranking factors of google. Your website receives some referral traffic, increases its relevance and the most important it improves your website trust in google eyes. Note that not only quantity of domain but also quality matters. So, if your website gets a backlink from a high authority domain it will carry more weight than a low domain authority website.

Unique Domain:

Yes, it also considers a ranking factor that determines how many domains link your website with authority and relevance. Not also authority or relevancy but how many domains link with your domain matters. More no of domains means more no of trust means more ranking. Every website gives different seo value to your website. It improves your website link profile and diversifies it properly.

Links on Keywords:

It is a keyword on which you place your website link. It is important in Off page SEO because it sends a signal to google what we are linking about. If you use your relevant keywords of your target keywords on anchor text, then it will definitely improve your website ranking for that keywords. For example if your website is about digital marketing training in uttam nagar then if you use SEO Training course and more in your anchor text to improve your website ranking without keyword stuffing or unnatural way.

Backlink Relevance:

It is another important off page SEO ranking factor. Backlinks from relevant websites or content will carry more weight and can positively impact your SEO ranking. When you receive backlinks from websites that are topically related to your own content, it signals to search engines that your content is relevant to a particular subject or niche. This can lead to higher rankings for specific keywords or topics. For example: if your website is about digital marketing and you get backlinks from marketing niche websites or content on digital marketing can improve your rankings.

Dofollow backlinks:

Dofollow and nofollow are two common types of attributes or tags used to guide search engines to index a page or not in google. Dofollow backlinks pass website link juice and nofollow backlinks pass any link juice or authority which do not improve your website rankings. That does not mean nofollow backlinks aren’t important in SEO. You should mix up your backlink profile. Dofollow backlinks improve pagerank of your website.

Social Media Engagement:

Yes, social media engagement is also an important off page factor that determines what you post on social media and how much likes, shares and comments you get on your post, because search engines consider it a trusted and valuable site that is active on social media on a regular basis. Like google, see when your post is shared by other people and is it valuable to users? Or not. If you share high quality and valuable content on social media, then it will improve your website rankings in search results. Valuable means you can share some resources, tips, inspirational quotes and proper guide, etc.

Google My Business Optimization:

Google My Business is a free online platform launched by Google for businesses to manage their online presence on Google. Which includes both Google Search and Google Maps. Which makes it easier for customers to find information about the business, such as its name, address, phone number, website, hours of operation, and customer reviews. You can see here 3 listings in google local pack and first one is Hedkey India Pvt Ltd and other listings on a particular keyword.

It is important for local businesses and helps them to appear in google local pack which is a three pack box. Note that GMB is not a direct Off page SEO factor. This is one of the most important things to do for SEO, because GMB appears above SEO results. So, having an optimized and complete GMB profile will improve your search engine ranking and also be beneficial for lead generation through calls or messages.

Reviews:

Reviews are the most important thing especially for those businesses that are run on local search, because google analyzes reviews to check a business quality and it’s physical presence. If your business gets more positive reviews then it will rank higher in search results, also negative reviews can affect your website SEO rankings. More positive reviews can also attract your potential customers to your business.

Citations:

When you are considering off page seo factors and GMB profile, then citations are one of the crucial things to do for higher ranking in local search. Without this you can’t beat your competitors. Citations are online mentions of a business's name, address, phone number, and sometimes this includes other details, like website URL, email and more. If you wanna build cations you can submit your website on various online directories, business listings, and websites. Google uses your business NAP accuracy on other websites to check whether a business is genuine or not and this will improve your website ranking in SERP.

Forum Links:

A forum posting website is an online discussion board that enables you to discuss a particular topic in depth in the form of a message. It can provide you many benefits like Posting on forums that are relevant to your industry can be valuable.

When you contribute to discussions with helpful and informative content, From which you can establish your expertise and build your online reputation. Many forum websites allow you to include a link back to your website in your forum signature or in your forum thread. If these are dofollow backlinks then it will definitely improve your website ranking in SERP.

Not just these there are also many off page seo factors which can affect directly or indirectly your website ranking in search result. Thanks.

How To Start It?

If you complete your on page seo and technical seo then now you need to start off page seo. But how to start? Well you can start with building some high quality links for your website and posting quality content on social media.

With this you should also build a google my business profile for local seo and start getting some reviews from your existing customers, if they like your product, services or not? Now track what works for your business and which off page seo strategy is best for your business. Check which method generates more leads for your business and then focus on it.

Track your website ranking and change your way, if it doesn't work for you.

Top 10 Off-Page SEO Ranking Factors